Hi! I’m Meghan— a designer, illustrator, and brand creative with a creative lens.

I am a passionate advocate for purposeful, strategy-led branding. To me, a successful design practice sits at the intersection of a meaningful strategic framework, compelling storytelling, and intentional friction, creating identity systems that are deeply functional, memorable, and built to scale.

Reach me at:

meghan.a.ganson@gmail.com

(269) 760-5977

www.linkedin.com/in/meghan-ganson

Recent Experience

  • 2022 – Present

    In my current role, I lead the development of visual identities across various sectors, ensuring a perfect balance of creativity and strategic insight. I also manage and mentor creative talent to direct creative output. In addition to my design responsibilities, I collaborate closely with Strategy and Digital teams to develop brand architecture solutions and digital design systems.

    My role extends to client engagement, where I facilitate interactive workshop segments that introduce clients to both brand architecture and emerging AI technologies, alongside driving internal education by championing new software adoption within Brandpie.

  • 2020 – 2021

    Conceptualized strategically-led visual identities for clients in a variety of sectors, created robust brand and illustration guidelines, implemented visual identity across various applications including digital ads, websites, printed materials, merchandise, and consumer packaging developed a bespoke illustration style aligned with Brandpie internal brand guidelines for use across all digital applications.

  • 2018—2020

    Conceptualized and developed visual identity design for Fortune 500 companies across various industries, ideated and presented ideas for experiential brand activation, built brand style guides, engaged in cross-functional critiques, conducted visual audits, collaborated closely with strategy, verbal, culture, and implementation teams to determine visual needs based on brand strategy and vision

Education & Awards

  • Silver — Best visual identity in the healthcare & pharmaceutical sector (ScionHealth)

    Highly commended — Best visual identity in the healthcare & pharmaceutical sector (SCYNEXIS)

  • December 2021—February 2022

    “Applicable to a range of professional experiences, this course dives deep into the UX design process, from user research and content strategy to wireframing, prototyping, and usability testing. Get hands-on experience with industry-leading platforms like Sketch and InVision and learn the nuances of effective design critique.”

  • 2018

    Bachelor of Fine Arts - Graphic Design

  • 2013-2014

    Dual-Enrollment BFA Credits

“Let me keep my mind on what matters, which is my work, which is mostly standing still and learning to be astonished.”

— Mary Oliver